If you thought social media was big before, wait till you see what 2017 has in store for the world. There are major concepts that have made their way in 2016, but there are some that still need work.
Nevertheless, social media is one of the biggest household innovations of the last decade, not just for the local folk, but also for marketers and businesses everywhere. Firms have to keep up with the latest trends if they want to increase their conversations or improve their ROI.
If you want to stay on top of your social networking game, you should consider following the given trends all throughout 2017.
- The Popularity Of Live Videos Will Grow
The concept of live video reached considerable notice in 2016. According to Social Media Examiner, 14% of marketers had experimented with it that year and a new survey from Wyzowlreveals that 43% plan to use interactive video this year. To this point, only Periscope and Facebook have made the best use of those videos.
According to a 2016 annual recap, users watch over 110 years of live video every day on the Periscope app. And on New Year’s Eve, the live-streaming service of Facebook reached record-breaking new numbers around the world.
- The Use Of Social Messaging Will Prevail
Usually, when people talk about social media, they are mostly fixated on social networks rather than social networking. It is indeed quite puzzling considering messaging apps have bigger communities than that of social networks.
As a matter of fact,WhatsApp, Viber, Facebook Messenger and WeChat together have more users than the big names such as Facebook, Twitter, Instagram and LinkedIn. In this day and age, over-the-top (OTT) messaging and SMS messaging are the most preferred means of communication for millennials.
- The Virtual And Augmented Reality Will Finally Arrive
Unlike many years before, the concept of virtual and augmented reality has never been more real as it has been in 2016. AR was seen prominently in the work of an indie mobile app called Pokemon Go. Several other innovative products such as the Oculus Rift, PlayStation VR, and HTC VIVE have introduced VR to the world.
But unlike AR, they lack that stellar app that can make it big. Other than gaming, companies are hard at work trying to yield the potential application of VR. Brands with physicalstores are more than likely to jump at the chance to implement AR into their business, as it makesengagement and proximity-based offers possible.
- Chatbots Will Take Up The Role Of Customer Support Service
You have seen the potential of digital assistants like Siri and Cortana, now Facebook and other social platforms are looking to jump in on the bandwagon. Many of the big social and online namesare introducing integrated bots to conduct transactions, bookings as well as customer service.
Now many of the common questions thrown around by users or customers can be answered by these bots and also be able to manage simple bookings.
- The Will Be An Increase In Paid Social Media Advertising
With how social media is growing, it is becoming increasingly hard to get results from organic social traffic. In 2016, Facebook had altered its algorithm, which forced less traffic to flow into content sites. Instead, Facebook prioritizes posts that are shared by friends and families, rather than the ones shared by brands and publishers.
Put simply, paid social media advertising has to be on your list. However, with more and more people using paid advertising, it is also going to increase the price rates as well. Companies are looking to increase the amount spend on social media.
It has been forecasted in 2017, that marketers will spend up to $35.98 billion on social advertising.
Anna Marsh works as a Blogger and Social Media Marketer UK Assignment help organization.