People think that creating a blog which doubles as a business is easy and all it takes is some creativity and dedication. Well, I hate to break it to you, but this isn’t the truth. Sure, without creativity your blog would never succeed or become a business engine. If you don’t have time to do a good job, it’s not going to work. But these ingredients aren’t the only ones that make a blog. There are some other aspects which are highly important that we need to look at as well. No matter how insignificant or small they might seem, they are what makes or breaks your business/blog. So, if you want to succeed in the world of words and businesses, you should read this article and inform yourself about the necessities of blogging. Here are a few crucial tactics that will tip the balance in your favour!
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Build Trust With Great Content
Okay, we said that creativity isn’t the only thing that is important in building a great blog which doubles as a business engine. But, considering that it’s a big part of the whole thing, it’s a good idea to talk about it. Considering that you’ll have people coming over and visiting your blog, and if you want to turn it into something business related, you’ll need content which is inviting and interesting. On top of that, it has to be trustworthy – tell the reader that they can have complete trust in your and your business (or in this case – your blog). Trust is everything so work towards that!
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Use Content landing Pages
When I first started working on blog related things, I didn’t know what landing pages were. It just seemed like too much work to create, and I thought it was relatively useless. Little did I know how important they are. Once I got in contact with my first landing page, it dawned on me that landing pages are amazing and very useful. Landing pages are web pages which are designed to plant interest into the reader and prompt them to do certain things. There are buttons called CTA buttons (Call To Action) which can be anything, but most CTA’s are ‘Click Here, Buy Now, Contact Us’, etc. It can ease the load on your blog and increase the chance that a visitor wants to check more info about you.
Create A Long-Term Email Campaign
Even though you might think Email campaigns are a thing of the past, they can be helpful to create extra visibility to your blog. It doesn’t have to be in an attacking, forceful manner in which you would use words such as “If you don’t visit, you’ll be missing out!”. Marketing should be done in a much warmer and friendlier tone such as “Come visit us and check out new and interesting things!” – Keep in mind that these are examples. Let the user be able to type in their email address on your website; your best bet would be to put this section on the landing page so you don’t stress your blog. This can be as simple as “Subscribe to our newsletter” so don’t give it too much thought, but do think of something interesting that you would offer the visitor in return for their email address.
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Boost SEO Ranking
SEO or in other words, Search Engine Optimization, is a very important aspect of marketing and putting your website or blog out there. Using words which are commonly used can easily boost the visibility of your blog. This is a natural way to get more visibility and traffic to your blog, and you don’t need to pay a single cent for it. Try to figure out which words people would search if they are looking for something you provide and use them in your blog posts – and watch as your blog’s popularity explodes!
Post Insightful Comments
Posting insightful comments isn’t a big game changer, but it does help when it comes to transforming your blog into a business engine. It lets customers and visitors gain insight into what you do and how you do it. It builds trust between you and other people, as we talked about previously.
If you’re only looking to start a blog, there are a few other things you will have to learn as you work, but these tips and tactics should be enough to make your blog stick out from the beginning!