Running a blog or a business where you are in charge of various bloggers isn’t easy! It’s not just about the content, which is always going to be king, but it’s about the various cogs in the wheel, the goings on behind the scenes. And for any entrepreneur, business owner, or blogger that is running their blog, the best things to keep it running effectively are all the things the public will never see…
The Marketing Tactics
Whether you are spending more time on digital marketing than you used to, or you are going into the PPC realm of things, or are just looking for ways to expand your brand, the help you can get to make this dream a reality is out there in abundance. The best marketing agencies work with you to realize your brand. This is something you can do in-house if you have the resources, but the fact of the matter is that you need to focus on other aspects of your blogging business, aspects that you have total knowledge in. Marketing is one of those things that is integral to your blog nowadays, but your followers shouldn’t see it as marketing. It should be a means of communication, so they feel like they are continually in touch with your blog, and not the other way around.
The Staff Turnaround
Content needs to go out on a regular basis, and as a result, you need the writing power behind you. If you have a small pool of writers contributing posts and one falls sick, this puts pressure on the others. It’s vital to have a permanent pool, preferably under contract, but also freelance ones! There are many loans for small business that you can take advantage of to pay the freelancers if someone has to jump in and get a blog done at the last minute. If you have a group of permanent writers, it’s not just beneficial to your blog ticking over, but it’s going to inspire more trust between you and them, which will entice them to stick with you. And, as it’s a regular gig, it’s not likely they’ll want to give it up!
Measure The Success
Metrics have a big part to play in every blog’s success, and this analytical tool becomes a major component of the development of any blog. You need to be able to measure the success so your blog can go in the right directions and so trends can be identified, and your employees can get paid. It’s a highly competitive world, and you have to keep on top of the peaks and troughs. If you can anticipate bumps in the road, the better prepared you will be to deal with them! Measure the engagement with each blog, and get feedback as and when you can, from readers, your team, and anyone who matters!
It’s your responsibility to ensure that your blog is efficient, nobody else’s. This could keep you up at night, but behind closed doors, these worries are essential to making sure that you are delivering quality content that moves with the times.